Run your own style — Zalando X Copenhagen Marathon

Campaign
Run your own style As one of the major sponsors of the Copenhagen Half Marathon, we launched a localised campaign with health and fitness personality, Sara Jin Smidt and Danish footballer, Christian Poulsen. Through paid and organic social, print and onsite communication, our talent guide through best practices in preparing for the event and shared their own experiences. Shot on location at Superkilen park, Nørrebro, Copenhagen

Credits
Art Direction: Marco Di Stefano & Nicole Hardt
Photography: Rasmus Weng Karlsen
Director: Nicolas Tobias Følsgaard
HMU: Josephine Mai