Lexi-Cover

Lexi by Alexis George

Lexi is an Australian fashion label whose main focus is on online sales but were in need of a physical store to showcase their upcoming trends, host events and to give a face to their brand.

A custom wordmark and brand guideline was designed with a simple but strong visual language that continues to help build and maintain the brands personality as it grows.

Brand Identity & Art Direction
Marco Di Stefano

Lexi Clothing´╗┐

Lexi-Stationery
Lexi-Signage
Lexi-Swing-Tags
Lexi-Cards
Lexi-Bags
Lexi-Home
lexi-lookbook
Lexi-Logo-Animate