Lexi Couture
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Lexi is an Australian based fashion label who mainly focus on online sales but they also wanted a physical store to showcase their upcoming trends, host events and to act as a front of house for their studio.

A custom logotype was created as well as a brand guideline including alternate logo versions, typography, colour palette, stationery as well as onsite and social media guidelines

Role
Logo / Wordmark Design
Art Direction

Year
2012

Lexi Clothing

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