Lexi by Alexis George — Branding

Branding
Lexi is an Australian fashion label whose main focus is on online sales but were in need of a physical store to showcase their upcoming trends, host events and to give a face to their brand.

A custom wordmark and brand guideline was designed with a simple but strong visual language that continues to help build and maintain the brands personality as it grows.

Brand Identity & Art Direction
Marco Di Stefano

Studio Lexi