Marco Di Stefano
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marco@anonyme.co
Lexi by Alexis George — Branding
Branding
Lexi is an Australian fashion label whose main focus is on online sales but were in need of a physical store to showcase their upcoming trends, host events and to give a face to their brand.
A custom wordmark and brand guideline was designed with a simple but strong visual language that continues to help build and maintain the brands personality as it grows.
Brand Identity & Art Direction
Marco Di Stefano