Lexi Couture

Lexi-Cover

Lexi is an Australian based fashion label who mainly focus on online sales but they also wanted a physical store to showcase their upcoming trends, host events and to act as a front of house for their studio.

A custom logotype was created as well as a brand guideline including alternate logo versions, typography, colour palette, stationery as well as onsite and social media guidelines

Role
Logo / Wordmark Design
Art Direction

Year
2012

Lexi Clothing

Lexi-Signage
Lexi-Stationery
Lexi-Business-Cards
Lexi-Swing-Tags
Lexi-Lookbook-Cover
Lexi-LookBook-Inside
Lexi-Shopping-Bag
Lexi-Logo-Animate
Lexi-Catalogue-Static
Arrow-R_Artboard 1v copy