(n.) The compulsive repetition of an act until it is perfect.
Berlin based techno producer and DJ, Eric Cloutier started his own label in 2016 with the goal of releasing music of relatively unknown artists on a small scale. Initially vinyl only, the name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect. I immediately felt this was a great metaphor for the genre and for Eric - meticulous and methodical as both a DJ and a producer.
With this in mind, I first created an 8-bar grid - a subtle reference to written musical structure, four/four music and to the wordmark itself - consisting of 8 characters. Each character was designed with this in mind - with completely uniform stroke widths, no embellishments, serifs or special details.
In contrast, the off-centre O came as a direct result of a conversation with Eric about the strive for perfection and it's futility - it was a little quirky addition that we both felt elevated the concept behind the label.
This imperfection then became the frame within which all artwork was placed inside. Palinoia is now on bandcamp releasing digital releases as well as limited vinyl.
Branding / Art Direction / CI