Pali-Cover

Palinoia —

(n.) The compulsive repetition of an act until it is perfect.

Berlin based producer, Eric Cloutier started his own label in 2016 and needed a cohesive brand and a visual language that is both consistent and reusable. The name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect. This became the metaphor by which the logo identity was created.

Palinoia —

(n.) The compulsive repetition of an act until it is perfect.

Berlin based producer, Eric Cloutier started his own label in 2016 and needed a cohesive brand and a visual language that is both consistent and reusable. The name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect. This became the metaphor by which the logo identity was created.

Palinoia —

(n.) The compulsive repetition of an act until it is perfect.

Berlin based producer, Eric Cloutier started his own label in 2016 and needed a cohesive brand and a visual language that is both consistent and reusable. The name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect. This became the metaphor by which the logo identity was created.

Palinoia —

(n.) The compulsive repetition of an act until it is perfect.

Berlin based producer, Eric Cloutier started his own label in 2016 and needed a cohesive brand and a visual language that is both consistent and reusable. The name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect. This became the metaphor by which the logo identity was created.

Palinoia —

(n.) The compulsive repetition of an act until it is perfect.

Berlin based producer, Eric Cloutier started his own label in 2016 and needed a cohesive brand and a visual language that is both consistent and reusable. The name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect. This became the metaphor by which the logo identity was created.

Branding & Art Direction
Marco Di Stefano


Year
2016

Branding & Art Direction
Marco Di Stefano


Year
2016

Branding & Art Direction
Marco Di Stefano


Year
2016

Branding & Art Direction
Marco Di Stefano


Year
2016

Branding & Art Direction
Marco Di Stefano


Year
2016

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The custom wordmark was based completely on an 8-bar grid which which in turn informed the individual shapes of the eight letterforms. Each character with a uniform stroke width, void of any embelishment or detail.

The imperfect O symbolising the futile strive for perfection:
An insight from the initial research with Eric

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