(n.) The compulsive repetition of an act until it is perfect.
Berlin based techno producer and DJ, Eric Cloutier started his own label in 2016 and needed branding and a visual language that is consistent and reusable. The name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect and I immediately felt this was a great metaphor for the genre and for Eric - meticulous and methodical as both a DJ and a producer.
With this in mind, I designed the wordmark based completely on this. An 8-bar grid set the structure for the 8 custom letterforms in the name. Each character with a uniform stroke width, void of any embelishment or detail. The imperfect O symbolising the futile strive for perfection.
Branding & Art Direction