Palinoia

Pali-Cover

Palinoia —
(n.) The compulsive repetition of an act until it is perfect.

Berlin based techno producer and DJ, Eric Cloutier started his own label in 2016 and needed branding and a visual language that is consistent and reusable. The name 'Palinoia' literally refers to the obsessive repetition of a task until it is perfect and I immediately felt this was a great metaphor for the genre and for Eric - meticulous and methodical as both a DJ and a producer.

With this in mind, I designed the wordmark based completely on this. An 8-bar grid set the structure for the 8 custom letterforms in the name. Each character with a uniform stroke width, void of any embelishment or detail. The imperfect O symbolising the futile strive for perfection. 

My Role
Branding & Art Direction

Year
2016

Pali-Record01
Pali-Spin
Pali-Poster
Pali-Logo-DNA
Pali-Record02
Pali-Tote
Pali-Street
Arrow-Right