Designer AW21 Campaign —
Luxury on your terms:
A life of Liberty. An interactive series.

Campaign
Luxury on your terms — An innovative digital experience created to invite customers into a new world of luxury characterised by fluidity, self-expression and inclusivity. In three episodes, we follow ‘A life of Liberty’ fronted by non-binary actor, Lachlan Watson with seamless integration across TikTok and Instagram — allowing customers to shop curated looks styled by Ibrahim Kamara in real time.

Credits
CD: Marc Garreta, Sebastian Lyman, Lydia Gries
Art Direction: Marco Di Stefano
Styling: Ib Kamara
Photography: Coco Capitan
Director: Vincent Haycock
DOP: Benoit Soler

Agency
Anomaly
Production
BWGTBLD

Watch Episode One

Watch Episode Two

Watch Episode Three