Copenhagen Half Marathon
As one of the major sponsors for the annual event, we pitched a localised campaign for the Danish market in the lead up to the Copenhagen Half Marathon. Stills and video were shot on location at the famous Superkilen in Nørrebro with health and fitness personality, Sara Jin Smidt and ex Danish footballer, Christian Poulsen. The campaign played for 3 weeks with a custom LP, paid and owned social, app, print ads as well as barriers, flags and promotional material at the event itself.
Two gender specific films were produced with different cuts for digital and social media as well as public screenings at the event. Relevant, expert advice on running preparation takes form in the film, stills and at training sessions prior to the race which people could sign up for using the hashtag —