Bread & Butter 2017
In its second year under Zalando, Bread & Butter underwent a complete rethink in terms of branding and communication. An event with such a huge variety of international brands all fighting for attention required an understated identity of its own.
Craig and Karl created the double ampersand logo and together with a small team, this was adapted into a complete CI that paved the way for all communication leading up to and during the event.
The purpose of the website was to act as a customer hub, providing general information about the event, ticket sales, artist interviews, video content, brand shops as well as up-to-date timetable information for pending shows and perormances.
Web Design / CI Development
Marco Di Stefano