Bread & Butter by Zalando
In its second year under the Zalando brand, Bread & Butter underwent a complete rethink in terms of branding and communication. With such a huge variety of international brands all fighting for attention, it was important that the B&&B brand itself be understated.
Craig and Karl created the double ampersand logo and together with a small team, this was adapted into a complete CI package that paved the way for all communication leading up to and during the event.
The purpose of the website was to act as a customer hub, providing general information about the event, ticket sales, artist interviews, videos, brand shops as well as up-to-date timetable information for pending shows and perormances. It also allowed attendees of the festival to scan and save desirable products directly to their Zalando cart with the help of the RFID technology.
Web Design / CI Development
Marco Di Stefano
Bread & Butter